If you want to know how to manage a community, this is where you start. While Millington’s focus is online business communities, the concepts in this book are easily adapted to churches as well.
Above all, he strongly emphasizes having a measurable strategy. But he never forgets that community is ultimately the expression of relationships. It is by bringing the two together that healthy growth happens. He walks you through member acquisition, “conversion” optimization (meaning visitors into active members), member retention, and overall growth. I like to think of this as all the stuff they “should” have taught in seminary.