Hi, I’m Vernon “Bo” McGuffee II, a man of many hats. My primary job is that of a force-free dog trainer. As an artist, my focus is on pet portraits. I am also an ordained minister in the Presbyterian Church (USA). Although I do not currently lead a congregation, I still preach occasionally. As you can probably imagine, preaching is one of my greater strengths. (Here’s a sermon if you are interested in a sample.)

Here at Copy Niche, however, I am the copywriter with a knack for meaningful wordsmithing. Leveraging language has always been a passion. Indeed, nearly everything I’ve done has conveniently included wordcraft in one form or another.

I have studied the relationship between the meaning-making process and story for years. As a pastor, every time I preach in a pulpit, I wrestle with how to connect with parishioners. On a more academic level, my quest to make sense of the narrative dynamic gave birth to my book, Drinking from an Empty Glass: Living out of a Meaningless Spirituality. Now, thanks to insights from the Story Brand process, I am leveraging my ability to write meaningfully for business.

Vernon Bo McGuffee - Owner of Copy Niche Copywriting

When you hire me to give voice to your brand, you tap into my unique understanding of narratives and my years of experience leveraging them to resonate with an audience. As a result, you open the door to a whole new level of relationship with prospects and clients alike.

Behold, your key to growth!



I only write for products and services that I consider ethical. 


I will do the best job possible for every client who hires me.


I will not lie or deceive in order to sell a product or service. 

What are You Waiting for?

You don’t want copy that doesn’t connect with potential clients representing your brand. That’s just throwing money away. And you didn’t get into business to do that.

Contact me and let’s talk about how I can give your brand a voice that harmonizes with the song they are already singing so that you can make beautiful music together.