Because it makes you money.
And that’s why you’re in business isn’t it? A website is an invaluable investment..assuming you have a good one.
If you don’t have a good one, then you’ve obviously thrown your hard-earned cash out the window. (Sorry, but it’s true.)
The problem is that most small business entrepreneurs don’t know the difference between a “good” and a “bad” website.
That means you run the danger of spending a lot of money on something that looks great, but it isn’t helping your business build up that bottom line.
A website should pay for itself, and then some.
Unfortunately, not every website out there is designed to do this.