Copywriting that leverages the power of meaning
~ Have a more powerful presence online ~
~ Become more desirable to your ideal client ~
~ Transform passersby into potential clients ~
The experience of meaning drives people to act. It can even lead them to do things that they wouldn’t normally do or things that go against the very grain of who they are.
Yes, it’s that powerful.
Consider your favorite song. When you hear it, does it bring tears to your eyes? When you sing the lyrics in the shower, do you stop what you’re doing and just belt them out? Do you cut loose in your car?
If so, then those lyrics have tapped into something meaningful in your life. Your heart is using them to express its deepest desires. In that moment, you don’t just want to do this. You need to do this.
That’s the power of meaningful wordsmithing.
And meaningful wordsmithing is what I do.
My approach to copywriting leverages the narrative dynamics of the meaning-making process so that your ideal clients resonate deeply with what you offer and hunger for more.
I focus strongly on aligning your copy with their stories because stories are their meaning-making framework. The more your message aligns with their stories, the more meaningful it becomes.
And here’s the thing:
Human beings are naturally drawn to that which is meaningful.
So, whenever your copywriting entwines with their stories, it makes you and what you offer that much more desirable. It draws them closer to you, makes them feel safer, and develops trust, which causes them to naturally slide into a deeper relationship with you.
And, as you know, the ability to build strong relationships is the key to business success.
What would your business look like if your ideal clients came to your website and felt as though they were looking into a mirror?
What if they saw their own concerns, hopes, and aspirations reflecting back at them?
How would they respond to you if they felt like you truly “got” them and truly understood what they needed?
Can your brand become more meaningful in the lives of those who check you out? Sure, but only if you do it right.
Is this something you can do yourself? Maybe. And, if so, I think that’s fantastic! You’re always free to write your own copy for your brand.
However, the fact is this: You are here.
That probably means you’re looking for help. Maybe you don’t have the copywriting skills. Or, maybe you do, but you just don’t want to spend the time on the craft.
Regardless of the why, the fact is that you are here and have made it this far down the page. That in itself says something.
If you are seeking a copywriter who can tap into the power of meaning, then you’ve met the right guy.
Contact me and let’s see what I can do to help your business succeed.
Schedule a 45-minute call with me. Make sure you fill in all of the requested information. The more you give me, the more prepared I will be for our conversation.
We talk. After I look over your initial information, I will have questions (and I suspect you will, too). This is when we determine whether we are a good match.
Now, for the real fun. I take the information you have supplied and craft the voice of your online persona. Behold, your transformation into "alluring" begins!
I look forward to hearing from you!